09 September 2026
The Allianz Stadium today - Wednesday, 9 September - hosted the 2026 Demo Day of VitalMatch Accelerator, the concluding event of a program held entirely in Turin for the first time, which supported seven startups in developing innovative solutions for the future of sport, wellness and health.
Launched on the initiative of CDP Venture Capital, VitalMatch Accelerator saw Juventus work alongside the selected startups in an active role as sport and hosting partner through Juventus Forward. Acting as a facilitator within the Bianconeri ecosystem, the program helps create the conditions for developing projects capable of generating positive impact and new opportunities for growth.
Giorgio Chiellini, Chief Club Affairs Officer, delivered the Club’s institutional welcome and opened proceedings. He was followed by Greta Bodino, Chief People, Culture & ESG Officer, and Carolina Chiappero, Innovation Manager, who explored Juventus’ ESG and innovation strategies and outlined the Club’s contribution to building an increasingly open, inclusive and future-focused environment.
The accelerated startups presented the results they had achieved, the development of their business models and their growth prospects to the initiative’s promoters and partners, as well as investors, corporate companies, mentors, professionals and representatives from the innovation sector.
The Demo Day marked the conclusion of the first VitalMatch Accelerator cohort, while also providing an important opportunity for discussion around key issues shaping the future of sport and wellness. It further strengthened Juventus’ role as a platform capable of connecting expertise, vision and community.
