07 August 2026
Juventus and adidas today unveil the new third jersey for the 2026/27 season, a bold design inspired by the essence of Juventus itself. Taking its cue from the Club's Latin name, iuventus, meaning "youth", the jersey channels the energy of a young spirit, blending elite performance innovation with a powerful expression of football culture and contemporary style.
Inspired by the concept of "We Are Youth. Since 1897", the jersey references the meaning behind Juventus' Latin name, iuventus ("youth"). The design combines a black base with tonal flame graphics, drawing on Y2K-inspired visual cues to create a bold and contemporary look. Integrated into the engineered fabric, the graphic adds texture and movement while reinforcing the disruptive character of the third kit.
The adidas three stripes on the shoulders, adidas logo and Juventus crest are executed in gold, delivering a sharp contrast against the black base. A clean crew-neck collar completes the contemporary look, reinforcing the jersey's bold yet refined character.
Designed for elite performance, the jersey features lightweight engineered fabric construction that enhances fit and freedom of movement. Incorporating adidas' latest CLIMACOOL+ materials, the jersey works to wick moisture efficiently, helping keep players cool under pressure while optimising breathability throughout high-intensity play.
The 2026/27 third kit is completed with black shorts and socks featuring coordinated gold detailing and tonal flame-inspired graphics, creating a distinctive and unified on-pitch look.
The new 2026/27 Third Kit is available starting today at the Juventus Official Stores in Turin, Milan, and Rome, as well as on the club’s official online store.
