Juventus announces the beginning of a new collaboration with PETRONAS Lubricants International (PLI), a market leader in global lubricants, combining the history and ambitions of the club with the quality and innovation of a brand known worldwide.

It will bring immersive experiences, too. For example, as part of the collaboration, the PETRONAS Lubricants International Skybox will come to life - this being an exclusive space at the Allianz Stadium that will allow guests to experience the game from a privileged and immersive perspective. It’s not just a seat, but a 360-degree experience that combines the excitement of the pitch with the feeling of being part of something bigger.

The shared values of passion, precision and teamwork form the foundation of this project, reflecting Juventus and PLI’s desire to create unique moments for fans, who are always at the heart of every initiative.

Just like on the pitch, the off-field goal remains: to be ambitious, fino alla fine.