19 January 2026
Juventus Football Club and UniCredit are pleased to announce a new partnership that brings together two prestigious brands united by a shared ambition to innovate and deepen their connection with fans through unique experiences, spanning both the digital and physical worlds.
Juventus fans will be able to benefit from advantages with the use of value-added services provided by buddy, UniCredit’s digital branch, which is always open and available via 24/7 chat, revolutionizing the way people experience everyday finance. Designed for the new generation and for those seeking a simple, transparent and mobile way to manage their finances, buddy combines technology, security and freedom of use, allowing users to keep track of everything, from wherever they are.
“This partnership brings together two brands of excellence Juventus and UniCredit,” said Damien Comolli, Chief Executive Officer of Juventus. “The prestige of our brands is rooted in a strong tradition and renewed through the ability to generate tangible value, blending history, innovation and technology to bring us even closer to our community.”
Remo Taricani, Deputy Head of Italy at UniCredit, said, “UniCredit believes in sport and its extraordinary ability to ignite passion, create connections, and drive innovation. The collaboration with Juventus, a football brand loved and recognised worldwide, will allow our clients and fans to experience sporting passion firsthand, offering them unique and unforgettable experiences within a new digital ecosystem.”
Thanks to this collaboration, Juventus continues its journey toward an increasingly interactive and technology-driven fan engagement model, where innovation and entertainment come together to generate tangible value for supporters.
At the same time, buddy UniCredit reaffirms its commitment to creating a digital ecosystem that connects with clients’ passions, combining technology and sporting spirit to deliver new experiences and emotions, both on and off the field.
Bianconeri fans who choose buddy will gain access to the exclusive “buddy for Juventus” section, featuring benefits and immersive opportunities. Fans will be able to experience their passion in new ways, such as going behind the scenes at the Allianz Stadium and taking part in special events dedicated to the Juventus community.
