16 October 2024
The partnership between Juventus and TikTok Italia is being renewed and expanded. We are proud to announce the continuation of this agreement, which aims to further enhance the global visibility of Juventus Women— a shared objective between both organizations.
In just seven months since the launch of the @juventuswomen profile on TikTok, the account has reached over 5.6 million users, generated nearly 100 million video views, and built a fanbase of 730,000 followers. These impressive results show how the collaboration between Juventus and TikTok is helping to broaden the reach of the Juventus Women project to an ever-expanding audience.
Fan engagement remains a top priority. In recent months, fans have already had the chance to enjoy exclusive content, thanks to a dedicated TikTok Corner located at the heart of the Allianz Training Center in Vinovo. This season, TikTok-native creators will continue to lead the storytelling, offering the community exclusive insights into the daily lives of Juventus Women. Moreover, Juventus and TikTok will continue to experiment with new and increasingly innovative formats.
A significant milestone was marked with TikTok's recent campaign, 'Awareness Is a Team Sport.' During the Juventus Women vs. Roma match on October 13 at Allianz Stadium, the players wore shirts featuring the message #MentalHealth on TikTok, sending a powerful message of mental health awareness to the audience. From the match, played on October 16 at the Pozzo-La Marmora Stadium in Biella against FC Bayern Women, Juventus Women will take the field with the slogan '#WomensFootball on TikTok' on their shirts, highlighting TikTok's commitment to supporting and promoting women's football.
Marco Castellaneta, Media Director of Juventus, expressed: "We are thrilled to announce the renewal of such a prestigious partnership, which involves our women's first team. The decision by a global player like TikTok to continue and expand their collaboration with Juventus Women is a clear demonstration of the shared commitment both organizations have towards the growth and recognition of women's football."
Salvatore Di Mari, Head of Operations for TikTok Italia & Spain, added: "We are excited to be working with Juventus Women to bring dedicated content from this talented team to our global sports community, giving them a front row seat to all the action. This collaboration builds on our commitment to shine a greater spotlight on women's sports while giving female players the equal representation and recognition they deserve."
This strong bond between Juventus and TikTok will continue, driven by the shared goal of supporting the ongoing growth of women’s football.
