10 May 2024
The Juventus Creator Lab has a brilliant new addition, closing out a special week that saw the opening of the brand new Creator Lab space in Turin, and the day after the launch of '**Freestyle Saved My Life**'.
This new addition is 'Juventus Women 360', an original production dedicated to our women's first team, and from a unique angle.
This is the third season of of this new innovitive storytelling format thought up by the Club together with TikTok, which began last season with WeTheNextGen, the story of the men's second team during their Lega Pro Italian Cup finals, and then continued with OnTheRoad2023, which was the behind-the-scenes story of the men's first-team's tour of the United States.
This time, we bring you the story of the women's first team with unprecedented access and points of view, with four episodes coming in native vertical format and exclusively distributed on the new @juventuswomen TikTok account, launched as part of TikTok's arrival as the official sleeve partner of Juventus Women.
We won't spoil anything else for you, and all we'll say is follow us on TikTok!