01 August 2026
To mark the friendly match against Chelsea in Hong Kong, Juventus and adidas will unveil a special customisation dedicated to the host city, which will accompany the on-pitch debut of the club’s new away kit.
For the first time, Juventus players will take to the pitch wearing the new away kit with their names in Chinese characters and their names and numbers in a vibrant fluorescent pink. This exclusive design pays homage to the iconic neon signs that have lit up the streets of Hong Kong for generations and continue to represent one of the most recognisable symbols of the city’s cultural and visual identity.
This special design celebrates the deep bond between Juventus, adidas and their fan community in Asia, blending the tradition of European football with distinctive elements of local culture. Through this initiative, the Club and its kit partner aim to offer fans a unique and meaningful experience, created specifically for this important summer fixture.
As well as being worn by the team during the match against Chelsea, the special kit will be available to fans at selected adidas stores in Hong Kong and via Juventus’ official online shop, allowing supporters to celebrate this exclusive moment and take home a unique memento of the event.
