Looking ahead and guiding change also means turning your gaze to more distant realities and strengthening your presence in the world. This is one of the principles which inspired Juventus' international activity and which concretized with the opening of a branch in Hong Kong in 2019.
The branch represents the focal point of a strengthening process in the region that already has deep roots. A constant presence over time, thanks to the Summer Tours and events organized in the presence of the Juventus Legends, which have further consolidated the strong bond, giving fans the opportunity to meet their favorites.
The Hong Kong office offer the possibility of getting to know the oriental culture and markets in greater detail and at the same time the opportunity to bring fans closer to the history, values and uniqueness of Juventus, will allow the club to increase its fan base and to enhance brand recognition.
The Hong Kong branch, thus, becomes a point of reference to understand more clearly the needs, passions and aspirations of the Juventus fans in Asia-Pacific; but it’s also a tool to learn more about the companies and brands that invest in sports and communication, to have a closer relationship with traditional media and local social media and, not least, with government agencies interested in the development of football. Thanks to the Hong Kong office, Juventus is able to move closer to its Asian partners by offering them a better service and more innovative activations; therefore, making the partnerships even more valuable.
For any further information: bdapac@juventus.com
